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PRIVACY POLICY

Last Updated: January 4, 2026

Effective Date: January 4, 2026

INTRODUCTION

Elaro Enterprises, LLC ("we", "us", "our") operates the Is This Worth Selling application (the "Service"). This Privacy Policy explains how we collect, use, disclose, and protect information when you use our Service.

1. INFORMATION WE COLLECT

A. Information You Provide Directly

When you use the Service, you may provide:

• Item descriptions (e.g., "iPhone 12 Pro 128GB")
• Item conditions (e.g., "like new", "good used")
• Original prices
• Brand names
• Item defects or damage descriptions
• Other item-specific information

B. Automatically Collected Information

When you use the Service, we automatically collect:

• Browser type and version
• Device type and operating system
• IP address (anonymized)
• General location (city/state level only)
• Time and date of access
• Pages viewed and features used
• Referral source (how you found us)

C. Payment Information

For paid tiers:

• Payment processing is handled by Stripe
• We do NOT store credit card numbers or payment details
• We receive only: transaction ID, payment status, and email address
• Stripe's privacy policy applies: https://stripe.com/privacy

D. LocalStorage Data

We store data in your browser using localStorage:

• Scan count and tier information (free/paid)
• Access code activation status
• Bundle expiration dates
• Item analysis history (stored locally only)

This data:

• Stays on YOUR device only
• Is NOT sent to our servers
• Can be cleared by you at any time

2. HOW WE USE YOUR INFORMATION

We use collected information to:

A. Provide the Service

• Generate item valuations and recommendations
• Search marketplace data
• Calculate profit estimates
• Track your scan usage
• Activate purchased bundles

B. Improve the Service

• Analyze usage patterns (anonymized)
• Identify technical issues
• Test new features
• Improve AI recommendations

C. Communicate With You

• Send purchase confirmations and access codes
• Respond to support requests
• Send important Service updates (rarely)
• Process refund requests

D. Legal and Security

• Prevent fraud and abuse
• Enforce our Terms of Service
• Comply with legal obligations
• Protect our rights and safety

3. HOW WE SHARE YOUR INFORMATION

We may share information with:

A. Service Providers

Provider	Purpose	Data Shared
Stripe	Payment processing	Name, email, payment details
Anthropic	AI analysis (Claude API)	Item descriptions only (no personal info)
Netlify	Hosting and infrastructure	IP address, browser info (standard web hosting)
GoHighLevel	Sales funnel and email delivery	Email, purchase info, contact preferences

B. Legal Requirements

We may disclose information if required by law or in response to:

• Court orders or subpoenas
• Legal processes
• Government requests
• Protection of rights and safety

C. Business Transfers

If Elaro Enterprises, LLC is acquired, merged, or sold, your information may be transferred to the new owner. You will be notified of any such change.

4. DATA RETENTION

How long we keep your data:

Data Type	Retention Period
Item descriptions (analysis requests)	30 days (for troubleshooting), then deleted
Purchase records	7 years (tax/legal requirements)
Email addresses (purchasers)	Until you request deletion or unsubscribe
LocalStorage data	Until you clear browser data
Server logs	90 days
Support communications	3 years

5. YOUR RIGHTS AND CHOICES

A. Access and Correction

You have the right to:

• Access information we have about you
• Request corrections to inaccurate data
• Request a copy of your data

B. Deletion

You can request deletion of your personal information by emailing [email protected].

Note: We may retain some information for legal/tax obligations (purchase records for 7 years).

C. Clear Browser Data

You can delete locally stored data anytime:

• Chrome/Edge: Settings → Privacy → Clear browsing data → Cookies and site data
• Firefox: Settings → Privacy & Security → Cookies and Site Data → Clear Data
• Safari: Preferences → Privacy → Manage Website Data → Remove All

D. Opt-Out of Emails

If you receive marketing emails (rare), you can:

• Click "Unsubscribe" in any email
• Email us at [email protected]

Note: We will still send transactional emails (purchase confirmations, support responses).

6. COOKIES AND TRACKING

A. Essential Cookies

We use cookies required for the Service to function:

• Session management
• Security (CSRF protection)
• Service worker (offline functionality)

B. Analytics (If Used)

We may use analytics tools to understand how people use the Service. This data is:

• Anonymized and aggregated
• Used only for improving the Service
• Never sold to third parties

C. Third-Party Cookies

Our payment processor (Stripe) and hosting provider (Netlify) may use cookies. See their privacy policies for details.

7. CHILDREN'S PRIVACY

We do not knowingly collect information from children under 13. If you believe a child has provided us with personal information, please contact us immediately at [email protected] and we will delete it.

8. SECURITY

We protect your information using:

• HTTPS/SSL encryption for all data transmission
• Secure servers and infrastructure (Netlify)
• PCI-compliant payment processing (Stripe)
• Access controls and authentication
• Regular security updates

However: No method of transmission over the Internet is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

9. CALIFORNIA PRIVACY RIGHTS (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

Right to Know

You can request details about the personal information we've collected about you in the past 12 months.

Right to Delete

You can request deletion of your personal information (subject to legal exceptions).

Right to Opt-Out of Sale

We do NOT sell personal information, so this does not apply.

Right to Non-Discrimination

We will not discriminate against you for exercising your CCPA rights.

To exercise these rights, email: [email protected]

10. EUROPEAN PRIVACY RIGHTS (GDPR)

If you are in the European Economic Area (EEA), you have rights under the General Data Protection Regulation (GDPR):

• Right of Access: Request a copy of your data
• Right to Rectification: Correct inaccurate data
• Right to Erasure: Request deletion ("right to be forgotten")
• Right to Restrict Processing: Limit how we use your data
• Right to Data Portability: Receive your data in a portable format
• Right to Object: Object to certain processing

Legal Basis for Processing:

• Contract: To provide the Service you purchased
• Legitimate Interest: To improve the Service and prevent fraud
• Consent: For marketing communications (if applicable)

11. INTERNATIONAL DATA TRANSFERS

Your information may be transferred to and processed in the United States. By using the Service, you consent to this transfer.

The United States may not have the same data protection laws as your country, but we implement appropriate safeguards to protect your information.

12. THIRD-PARTY LINKS

The Service may contain links to third-party websites (e.g., eBay, marketplace platforms). We are not responsible for their privacy practices. Please review their privacy policies before providing any information.

13. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time. Changes will be effective immediately upon posting with an updated "Last Updated" date.

Material changes will be communicated via:

• Email notification (if we have your email)
• Prominent notice on the Service

Your continued use after changes constitutes acceptance of the updated Privacy Policy.

14. CONTACT US

For questions, concerns, or requests regarding this Privacy Policy or your personal information:

Elaro Enterprises, LLC
27 Palley Village Place
Amherst, MA 01002
Email: [email protected]

Response Time: We will respond to privacy requests within 30 days (or as required by applicable law).

15. DO NOT TRACK SIGNALS

Some browsers have "Do Not Track" (DNT) features. Currently, we do not respond to DNT signals because there is no industry standard for how to interpret them.

16. YOUR CONSENT